The collapse of mass marketing. The crumbling of demographics. The birth of the individual. The celebration of personal identity. The disregard for the ego. Let's hear it for the permanent interment of J. Edgar Hoover and the arrival of the cozy age of anonymity. Tracey Ullman has it right on the proverbial money -- multiple personalities have come of age and the endless celebrations of schizophrenia can't be far behind. No one cares who you are, they just want to know what you do.


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